I wrote the blog and product marketing language used to the launch Delve: an insight engine designed for marketing and communications professionals.
Introducing Delve: Marker Collective’s new insight engine transforming how brands understand their world.
Every business today needs to know what’s being said about them, their competitors, and what’s driving their industry. These insights are critical to helping businesses drive strategic decision-making and planning. And yet, the way this information is gathered today is archaic, manual, and overwhelming. Teams today are bogged down by a very manual process that consists of endless Google searches, manually summarizing thousands of signals under a tight timeline, and compiling coverage reports reviewed by multiple stakeholders. It is a high-cost time investment that dampens creativity and strategy.
That's why we created Delve—a single source of truth for everything being said about your company, competitors, and industry. Delve amplifies the human experience of tracking and analyzing coverage so that teams can focus on proactive thinking, and deliver strategic results.
In a content-saturated world, lost coverage and messy data can cloud valuable insights. Delve combines cutting-edge technology with human expertise built for and by communications pros to:
- Track: Effortlessly find and track coverage across outlets, timeframes, and mediums.
- Analyze: Connect the dots with Delve’s insights on sentiment, themes, and share of voice.
- Report: Generate daily scans, coverage reports, and deep coverage analysis across industries.
The beauty of a product like Delve as your source of truth is that the more you use it, the more it helps build a robust dataset that allows businesses to anticipate and predict trends that can inform future business decisions and opportunities.
“We're excited to share a new approach to coverage tracking that helps companies uncover data-driven insights with Delve,” says Andrew Wyatt, Chief Product Officer at Marker Collective. “Developed with some of the brightest minds in communications for the world’s leading brands, Delve’s coverage analyses empower businesses to take control of their narrative by engaging in the right conversations, driving awareness, and fostering strategic growth.”
Through offerings to track, analyze, and report on any topic, Delve delivers results that offer:
In-Depth Analysis and Customized Metadata: Delve enhances media understanding by not only aggregating articles, but also providing detailed summaries, sentiment evaluations, and white space to capitalize on. Its valuable metadata, including key message pull through, detailed sentiment, and direct-from-publisher readership data, helps communications professionals stay ahead of the curve and ready for the next launch.
Collaborative Workspaces and Time Efficiency: Delve significantly reduces the time needed for coverage tracking, generating detailed reports in minutes, and allowing users to focus on strategic analysis. The platform’s collaborative workspaces within projects also enhance teamwork and productivity, all in one place.
Data Asset Building: Delve creates valuable data resources for future needs, such as interactive dashboards and scenario modeling. This offering supports both immediate analysis and long-term strategic planning, helping to deliver impactful results always.
Delve is data-powered and human-guided, transforming the way coverage is tracked and analyzed. It is uniquely tackling core challenges faced by communication and marketing professionals and helping to streamline a critical business need that is relied on by companies every day.
Interested in trying out Delve? Please sign up here: https://delve.news